HARP dealers conference: focus on active innovations promotion

HARP dealers conference: focus on active innovations promotion

On December 21, a roundtable was held, during which Kharkov Bearing Plant (HARP) summed up the results of joint work with the largest suppliers of bearing products in Ukraine. Partners also discussed further joint work.

Vitaly Bugrov, Director of Bearings Sales Department, opened the event and noted the positive dynamics of HARP promotion on the Ukrainian market, as well as the successful development of foreign economic relations. “The share of exports in 2018 was 65%. We have expanded our presence on our traditional markets in Europe and the CIS countries, as well as entered new markets in North America and East Asia. HARP extended the contract for the bearing products supply with the largest Bulgarian producer of agricultural equipment, MetalAgro, a cooperation agreement with the leading metallurgical company ArcelorMittal, and also the contract of exclusive distribution in the Baltic States with IGNERA”, –  Vitaly Bugrov said.

Natalia Akimenko, Marketing Director, introduced the modernization process of the enterprise, as well as the successful implementation of HARP marketing strategy, in which industrial tours were held. 
“This year we held a number of open webinars and excursions to the enterprise. About 100 people visited the plant: representatives of dealer companies, trading organizations, engineering enterprises, IT specialists, who learned more about HARP, familiarized themselves with the entire production cycle of bearings, and also saw the modern machinery of the enterprise. We intend to continue such events holding, – Marketing Director commented. – Participation in all significant international and regional specialized exhibitions has become important and effective stages of HARP promotion. This year, HARP has participated in about 30 exhibitions, including 5 debuts at such events as EIMA, China International Bearing Industry Exhibition, Canada's Outdoor Farm Show, Caspian Agro, Techagro, what allowed to expand international partnership and enter new markets (Italy, China, Canada, Azerbaijan, and Czech Republic)”.


Vitaliy Poletaev, Head of Product Development Department, presented the extending of bearing products product range in 2018, as well as the plans for the product range development in 2019. In addition, he noted the successful external recertification audit of HARP for compliance with the requirements of international standards new versions. “HARP continues to develop and improve products, combining the best traditions and innovations, basing on constant attention to quality and customer orientation. So, due to the improvement of the HARP AGRO bearing protection system - X-Shield-3 X-Shield-6 of increased tightness – we succeeded to create bearings and bearing units that do not require maintenance during the entire life cycle, which are successfully sold not only on the Ukrainian market, but also supplied to countries such as Belarus, Poland, Moldova, Hungary, etc. ", – Vitaliy Poletaev pointed out.

The interest of market operators to the presented innovations only confirmed the correctness of the course for the HARP product range expanding and updating. The summing up of the company and the dealer network work over the past year was actively discussed. According to dealer reviews, HARP products are of high quality, certified, they have a competitive price on the Ukrainian market, including the advantages: high operating life, which causes an increased demand for bearings from end users.  

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The business part of the meeting ended with a solemn awarding of the Official dealer certificates, which LLC TD Irbis, LLC Avtoprompodshipnik, LLC Prompodshipnik, LLC Omega, PE Podshipniksbyt, and PE Vintehpostach received.

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