LOZOVA MACHINERY DEMONSTRATES SALES GROWTH OF SALES FOLLOWING THE RESULTS OF THE 1ST QUARTER OF 2017

According to the results of the 1st quarter of 2017, sales volume has increased by 47% compared to the same period in 2016 and amounted to more than 75 millions UAH.

Leading positions in sales are kept by the DUCAT disc harrows and legendary LIRA spring harrows. In addition, the sales of relatively recently launched units (2015-2016) such as DINAR-6,4 rotary harrow, CHERVONETS-8 seedbed cultivator, ZLATNIK-6 seed drill are also growing.

"The sales of LOZOVA MACHINERY continue to grow from year to year, from quarter to quarter. This confirms that significant investments in research, new developments are paid off, and the chosen strategy of the range development is right and demanded by agrarians", says Vice President Sales and Marketing of the UPEC Roman Girshfeld. He adds, that the positive dynamics of sales is noted both on the domestic market and on the markets of the CIS countries and Europe.

"All LOZOVA MACHINERY implements are designed to meet the latest requirements for agricultural machinery, and combine high comfort and safe operation on the one hand, new technologies and high energy efficiency indicators, on the other", emphasizes Mr. Girshfeld.

 

  

The increase in sales is determined by reliability and quality of the machines, as well as by an effective marketing strategy. Thus, in 2016 LOZOVA MACHINERY took part in all the most large-scale and authoritative events of the industry – in more than 40 exhibitions, Field Days in Ukraine, CIS countries and Europe. In addition, there was conducted a large-scale Field Day LOZOVA MACHINERY and own demo tour around the country's regions.

"This year we have set even more ambitious goal – to take part in 100 events – exhibitions, Field Days, demo tours, including the largest and most representative event of 2017 – the AGRITECHNICA exhibition (Hannover, Germany)", shares plans Mr. Girshfeld. 

At the moment on the account of LOZOVA MACHINERY are presentation of new products at Grain Tech Expo, participation in the international and domestic regional exhibitions – MOLDAGROTECH, Kā pasėsi ...2017, SPRING-2017," Volga Agro-Industrial Forum, AgroComplex, Agro-2017, AGROVESNA, Ural-Agro, Agrouniversal, Pavasaris-2017 and others – totally in more than 10 events.⁠ 

 

Expansion of the LOZOVA MACHINERY product range in 2017 by Lira XL heavy tooth harrows (in two modifications: as smoothing harrow and heavy tooth harrow of 15/21 m), DUCAT-6 disc harrow and DUCAT-GOLD heavy disc harrow (8 m), as well as an effective marketing strategy, gives us confidence in the further growth in the sales, thus ensuring the demand of agrarians for energy-efficient high-quality domestic agricultural machinery.