AGRODIVISION AND UKRAINIAN DEALERS OF AGRICULTURAL EQUIPMENT SUMMED UP THE RESULTS OF THE YEAR

Following the results of the meeting with the leading dealers of LOZOVA MACHINERY conducted on December, 14, AGRODIVISION of the UPEC Industrial Group assigned the strategy of further development and efficient promotion on the domestic market.

The heads of the largest suppliers of agricultural equipment in Ukraine were present at the meeting: LLC "Agroresurs", LLC "Technics and Technologies", LLC "Technotorg", LLC "Ukragrozapchastyna", LLC "Agrodealer".



Sales Director Aleksandr Titov highlighted the growth of sales in the current year.   

"The increase of sales volumes is facilitated by the right promotion strategy, which includes demo-tours around Ukraine and abroad, expanding of the dealers network, new products (this year – 8 novelties), and improvement of service – more service managers, stock of spare parts and materials for timely, guarantee and routine maintenance of the equipment", – notes Aleksandr Titov and adds that it is planned to train the managers of dealers companies for more efficient cooperation.    

Within the meeting there were summed up the results of active participation of LOZOVA MACHINERY in the international and regional specialized exhibitions and Field Days.  

"This year we have succeeded the goal – to take part in 100 agro-events, – notes Marketing Director, Olga Babkova. – During this year we have been demonstrating our equipments in the best way at the exhibitions, Field Days and demo-tours. The year 2017 began with participation in Grain Tech Expo. At the own Field Day LOZOVA MACHINERY conducted a large-scale demo-show of the full line of energy efficient tillage and seeding implements. AGRITECHNICA exhibition in Hannover became a turning point. Participation in the this exhibition allowed us to strengthen our positions on the European market and conquer the German market”. 

Next year we plan to increase the number of agro-events on LOZOVA MACHINERY account.

Chief Designer of the Ukrainian Design Bureau of Transmissions and Chassis Aleksey Grynenko presented new products and modifications of serial products. "Since summer 2017 the SHILLING cultivator can be assembled with rubber atmospheric support wheels instead of metal ones upon consumer's request. Next year it is planned to expand the range of rollers with bigger weight and diameter in disc harrows DUCAT; in the GULDEN subsoiler it is planned to introduce an additional feature – support wheels,and also to equip working tools with carbide blades. Аs for new products, now we are at the stage of developing preproduction model of heavy disc harrow DUCAT GOLD with working width of 6 m, nine meters disc harrow DUCAT-9, as well as new models of subsoiler FRANC. The start of novelties selling is planned for the autumn next year", – notes Aleksey Grynenko.      

The dealers, in their turn, shared their opinions about the situation on the market, predicted the demand for novelties of LOZOVA MACHINERY, as well as suggested increasing the sales volumes of agricultural equipment.

     

At the end of the event the best dealers of 2017 were awarded according to the results of marketing research. The following branches of dealer companies were awarded: LLC "Technics and Technologies" in Kirovograd, LLC "Agrodealer" and LLC "Technotorg" in Kharkiv, LLC "Ukragrozapchastyna" in Odessa, LLC "Agroresurs" in Khmelnytskyi.